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B2C E-Commerce • Trust Architecture • Conversion UX

Three Pages, Three Store Counts. Same Business.

Approved by the client. In development, phased through December 2026.

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Voltvera logo

Voltvera

Home appliances and EVs · 9 stores, 7 cities

Role
Product Designer, design owner
Team
Solo design, handed to 2 developers
Timeline
Phased, dev from Jun 2026
What I owned
  • Heuristic audit, 6 priority issues
  • Benchmarked against 3 competitors
  • IA rebuild and dev handoff

Problem

Products weren't selling. Customers said the site looked fake.

Low credibility was costing sales, and the site gave three different store counts across three pages.

A heuristic audit found six causes: broken filters, inconsistent store counts, dummy content on the About page, mandatory account creation at checkout, weak product cards, and no buying guidance anywhere.

Competitive landscape

Four checks, run identically on all four sites. Voltvera failed every one.

Voltvera against three direct competitors, audited on the same four buyer-journey checks.
Buyer-journey stageVoltveraAtombergLivpureAther
Category filtering worksNoYesYesYes
Trust signals at product pageNoYesYesYes
Mobile-optimised flowNoYesYesYes
Buying guidance presentNoYesYesYes

Process + Projected Impact

A heuristic audit of the live site and a scan of three competitors came first; both fed the decisions below. Every comparison is against the site as currently built.

Decision

Trust before noise on the homepage

Designed, in development
Current
Before \u2014 the live site as built
Designed
After \u2014 the approved homepage
Broken counters, a mandatory account wall and a franchise pitch all landed before the three real product categories. The redesign leads with one flagship product and real trust signals, so the first screen answers what this company sells.

Decision

Product cards you can actually click

Designed, in development
Before the redesign
Before \u2014 hover-to-reveal icon, no variants shown
After the redesign
After \u2014 whole card clickable, variants upfront
A card needed a hover-to-reveal icon just to open, and variants never showed at all. The whole card is the click target now, with variants visible before the click.

Decision

Buy first, account later

Designed, in development
Checkout using one-time phone verification
Mandatory account creation blocked checkout outright. Customers now verify with a phone OTP and complete the purchase; the account is offered afterwards, when they have a reason to want one.

Decision

Support gets its own page

Designed, in development
Before the redesign
Before \u2014 About and Contact share one template
After the redesign
After \u2014 Support is its own page
About and Contact shared one template with mixed messaging, so a customer with a problem landed on a founder story. Support is now a dedicated page with its own entry point.

Projected impact

The full redesign was approved by the client. Development started June 2026 and rolls out in phases through December 2026, which was a business call rather than a design gap.

None of the numbers below are results. They are the targets agreed before design began, and they are what each phase gets measured against as it ships.

Targets from the success-metrics table in the design document, set before the first screen was drawn.

Learning + Trade-off

More Selected Work

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