Trust Architecture • B2C E-Commerce
Three Different Store Counts Across Three Pages. Same Business, Three Answers.
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Voltvera
Home appliances & EVs · 9 stores, 7 cities
Role
Solo Product Designer
Responsibilities
- Heuristic audit: 6 priority issues found
- Benchmarked vs. 4 competitors
- Led IA rebuild + dev handoff
Timeline
Phased rollout · dev started Jun 2026 · full launch Dec 2026
Problem
Products weren't selling. Customers said the site looked fake.
Low website credibility reduced product sales.
A heuristic audit found the cause: broken filters, inconsistent store counts, about page using dummy content, mandatory account creation at checkout, weak product cards, and no buying guidance.
Competitive landscape
Process
Compared against the site as currently built.
Decision
Trust vs. Noise
Why
Broken counters. Mandatory account creation. A franchise pitch mid-scroll. All before the three real categories. The redesign leads with one flagship product and real trust signals.
Current site
Updated homepage
Decision
Buried Product Cards
Why
Cards needed a hover-to-reveal icon just to open. Variants never showed. Now the whole card is clickable, variants shown upfront.
Current (Hover-to-reveal icon, no variants shown)
Designed (Card is the click target, variants shown)
Decision
Frictionless Checkout Authentication
Why
Mandatory account creation blocked checkout. Now customers verify by phone OTP and buy first. Account creation comes after.
Secure checkout using one-time phone verification.
Decision
Support ≠ About/Contact
Why
About and Contact shared one page with mixed messaging. Support now has its own dedicated page.
Current (About and Contact share one template)
Designed (Support is its own dedicated page)
Projected Impact
The full redesign was approved by the client.
Rollout is phased, not full launch, due to business priorities. Dev started June 2026. Full launch targets December 2026.
Phased rollout was the client's call, not a design gap.
+0%
Product-page click-through
+0%
Add-to-cart rate
+0%
Purchase completion
<0%
Bounce rate
Targets set before design began, per the success-metrics table in the design document. Tracked against these as each phase ships, through full launch in December 2026.
Learning + Trade-off
