Case Studies
Problem first. Pixels second.
Filter by discipline or scroll through all four. Each case study shows the breakdown, the decisions, and what shipped.
Voltvera
Design Complete · In DevelopmentBroken navigation, inconsistent data, zero purchase confidence. I rebuilt the complete e-commerce system (IA through dev handoff) for an Indian eco-electronics brand competing against Amazon.
Highlights
- Full purchase system redesigned: homepage through post-purchase confirmation
- Every decision traced to a finding: competitive analysis against Amazon India, Atomberg, Livpure
- 15+ screens · 10+ edge cases · WCAG 2.1 AA audited · 24,000-word dev handoff
CodSphere
ShippedDuplicate data, broken trust signals, no conversion path. I restructured the homepage architecture so prospects could understand the product, see proof, and act before the first sales call.
Highlights
- Site shifted from a credibility liability to a conversation opener in sales
- 118 inbound leads via website only, no cold outreach (Nov 2024 to Feb 2025, internally tracked)
- Prospects complimented the site unprompted at client meetings and events
ArchDzyn
ConceptRenovators don't quit because they lack inspiration. They quit because nothing connects it to a decision. I designed one flow, three entry points, each mapped to a distinct user mental model.
Highlights
- Three entry points: visual, budget, and specification-first, each mapped to a distinct decision-making pattern
- Prototype walkthrough (n=5): 4 of 5 reached completion via structured flow vs 1 of 5 freeform
- 120+ screens: inspiration through contractor-ready specification
Alpha Wine
Premium wine discovery reimagined as an editorial experience, where typography, pacing, and art direction do the selling before a single product is clicked.
Highlights
- Editorial-first layout: story and provenance before product specs
- Typography and visual hierarchy as the primary navigation system
- Craft piece: visual identity, art direction, browsing flow
Swipe to explore →