B2B SaaS • Trust Diagnosis • Conversion UX
No organic search traffic before. 75 organic users after.
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CodSphere
Multiple offerings competed for attention with no hierarchy, so visitors could not tell what CodSphere does. That cost trust before anyone explored further.
Where it started
GA4, 1 Aug to 1 Nov 2025 — active users, sessions and views. Organic search does not appear in the property at all, which is why the first number is zero rather than small.
“You build websites, but your own site feels complex.”
GA4, 25 Nov 2025 to 25 Feb 2026, against the 92 days before launch. Tracking on the baseline property only starts around 21 Aug, so the before window holds about 72 days of collection against 92 after — the comparison understates the change rather than flattering it. Organic search is now 24% of all sessions.
A trust audit of the live site and a competitor scan came first; both fed the decisions below. All three shipped in the same release, so each number is the event that decision is closest to, not an isolated result.
Decision
Before -- product buried below text · After -- product-first hero, proof below fold
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The old hero led with copy and pushed the product below it. I rebuilt it product-first and moved proof directly under the fold, so the thing being sold is the first thing seen.
Decision
The page ran placeholder testimonial copy next to a carousel that felt stuck. I replaced the copy with verified Google Reviews and the carousel with a pattern people already know how to operate.
Decision
Neither page gave a visitor enough to commit. Success Stories was rebuilt around real outcomes and Free Trial around the objections that were stopping signups. Both shipped in the same release as the homepage, so neither has a result I can isolate from it.
