B2B SaaS • Trust Diagnosis • Conversion UX
CodSphere Built an AI Platform. Its Own Homepage Didn't Show It.
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CodSphere
Role
Solo UX Designer
Responsibilities
- Rebuilt homepage hierarchy and IA
- Sequenced trust signals before CTAs
- Led dev handoff, WCAG 2.1 AA audit
Timeline
2 weeks (1 week design, 1 week dev collaboration)
Problem
CodSphere had a working product and no way to prove it.
Users couldn't quickly understand what CodSphere does after landing, with multiple offerings competing for attention and no clear hierarchy. That confusion slowed trust and cost leads before they ever explored further, and the homepage hadn't kept pace with how much the product had grown.
Pre-redesign sessions
329 sessions
Pre-redesign users
122 users
"You build websites, but your own site feels complex."
-- Prospective lead (unprompted feedback)
Proof + Process
0%
Session growth (329 -> 950)
0%
User growth (122 -> 330)
0%
Engagement time up (4m04s -> 5m16s)
0%
Scroll depth per user (3.46 -> 6.33 events)
0
Organic search users (0 before, 11 returned)
Compared against the original homepage, before this redesign shipped.
Decision
Hero rebuild + proof placement
ShippedWhy
The old hero buried the product below text. I rebuilt it to lead with the product and moved proof directly below the fold.
Before -- product buried below text · After -- product-first hero, proof below fold
Drag to compare
Decision
Trust signals + interaction fix
ShippedWhy
Fake testimonials and a stuck-feeling carousel were costing trust. I replaced both with real Google Reviews and a standard carousel pattern people already know how to use.
Before -- fake testimonial copy
After -- real Google Reviews
Decision
Success Stories + Free Trial pages
ShippedWhy
Neither page gave visitors enough to commit. I built Success Stories around real outcomes and rebuilt Free Trial to answer the questions that were stopping signups.
Success Stories -- scroll to explore
Free Trial -- scroll to explore
Learning + Trade-off