Renovators stall mid-project because no tool tells them what to do next.
Homeowners plan across Pinterest, SketchUp and a spreadsheet, and lose momentum at every switch. A designer costs $1,000 to $10,000, which puts the alternative out of reach for most of them.
Competitive landscape
Four existing planners, audited on the five things a renovator needs — no tool covered more than three. The ArchDzyn column is the design brief, not an audit result.
Evaluation dimension
ArchDzyndesigned to
IKEA Planner
SketchUp
Floorplanner
Sweet Home 3D
Brand-agnostic, not catalog-locked
Yes
No
Yes
Yes
Yes
Guided, not a steep learning curve
Yes
Yes
No
Yes
Yes
Real-time cost visibility
Yes
No
No
No
No
Visual realism at the decision point
Yes
Yes
Yes
No
No
More than one way in
Yes
No
No
No
No
Swipe or use the arrow keys to see all five tools
Process + Evidence
Friends & family, n=5
4 of 5
Preferred it over IKEA Planner and SketchUp
Flow audit
5
Planning steps, down from 12 across 3 tools
Design file
120+
Screens designed
Design file
3
Entry points into one shared flow
Five participants, recruited from friends and family, each worked through the prototype against IKEA Planner and SketchUp with responses captured in a structured form. Five is enough to surface problems and not enough to prove a rate — and a sample drawn from my own circle cannot stand in for the market — so nothing here is stated as a rate.
Decision
Bottom nav ordered by frequency, not category — Surfaced by testing, then changed
Tabs ordered by how often they get used
The first build ordered tabs by category, which is tidy and wrong. Watching five people use it showed which tabs they reached for constantly and which they never opened, so the order now follows usage.
Decision
Start from a mood board
InspoHub into the Design Room
For people who know how they want a room to feel before they know what it costs. Saved inspiration goes straight into the design room, aesthetics first.
Decision
Start from a budget — Fewer abandons late in the flow (n=5)
Budgeteer into InspoHub into the Design Room
Setting a ceiling first means every later choice filters against it, instead of a plan collapsing at the quote stage. This was the entry point testers finished most often, on a sample of five.
Decision
Start from a spec
Design Room into Budgeteer
For people who already have measurements and want to skip inspiration entirely. Straight into layout, with cost accruing as they place things.
Visual Identity
Icons: hand-sketched, vectorised, mint accent
Colour: dark base, single accent
#0d0d0d
BG / Primary
Main canvas background
#1a1a1a
BG / Elevated
Cards, modals
#CCFFEC
Neutral
Low-emphasis fills
#92FED7
Accent
Primary CTAs, active states
#53FFC1
Complementary
Secondary actions, hover
Type: Nunito Sans headings, DM Sans body
Craft Your Space
Real-time cost tracking as you design.
Learning + Trade-off
Constraints
Concept to prototype only, no engineering handoffOne flow with three decision patterns, not three separate appsDark mode only, no light variantTested with five participants, moderated
Hub navigation over a linear wizard
Any order works, at the cost of needing more orientation on first open.
Budget as one supported path, not the only one
Prevents late abandonment, but limits aspirational browsing for people who want to dream first.
Dark mode only
Less eye strain over long planning sessions, heavier than it needs to be for a quick check-in.
What worked
Three entry points matched how people actually start, and four of the five testers preferred the flow to IKEA Planner and SketchUp.
What I'd improve
Navigation hierarchy should have followed usage frequency from the start rather than category order, which testing had to catch.
Next step
The prototype stands at 120+ screens. The next real test is a larger sample recruited outside my own circle, because five people who know me can tell me something is broken and cannot tell me how much better the fix is — or whether a stranger would agree.