B2C Mobile · Interior Design · System Design

One Room Planner. Three Ways to Start: Mood Board, Budget, or Spec.

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ArchDzyn

Interior design planning, B2C mobile

Role

Solo Product Designer

Responsibilities

  • Analyzed 4 competitors
  • One unified flow, 3 entry points
  • 120+ screens, tested with 5 users

Timeline

Solo · Concept to prototype · 12 weeks

Scroll to move through the space above

Problem

Renovators stall mid-project because no tool tells them what to do next.

Homeowners plan across Pinterest, SketchUp, and a spreadsheet, losing momentum every switch. Designer fees run $1,000-$10,000, out of reach for most.

Competitive landscape

Evaluation dimension
ArchDzyn
IKEA Planner
SketchUp
Floorplanner
Sweet Home 3D
Brand-agnostic (not catalog-locked)
1
0
1
1
1
Guided, not steep learning curve
1
1
0
1
1
Real-time cost visibility
1
0
0
0
0
Visual realism at decision point
1
1
1
0
0
Multiple entry points
1
0
0
0
0

Process + Evidence

Tested

0 / 5

Preferred over IKEA + SketchUp

0 → 5

Planning steps, 3 tools down to 1

0+

Screens designed & tested

0x

Higher completion, budget-first

Prototype walkthrough, n=5, tested against IKEA Planner and SketchUp.

Decision

Bottom Nav: Frequency Over Category

Why

Reordered by how often each tab gets used, not alphabetically.

Ordered by usage frequency, not alphabetically

Ordered by usage frequency, not alphabetically

Decision

Start From a Mood Board

Why

Goes straight from saved inspiration to the design room, aesthetics first.

InspoHub to Design Room

Decision

Start From a Budget

Why

Sets a cost ceiling upfront; every choice filters against it.

Budgeteer to InspoHub to Design Room

Decision

Start From a Spec

Why

Skips inspiration, starts at measurements and layout.

Design Room to Budgeteer

Visual Identity

Icon Set: hand-sketched, vectorized, mint accent

ArchDzyn custom icon set

Color: dark base, single accent

#0d0d0d
BG / Primary
Main canvas background
#1a1a1a
BG / Elevated
Cards, modals
#CCFFEC
Neutral
Low-emphasis fills
#92FED7
Accent
Primary CTAs, active states
#53FFC1
Complementary
Secondary actions, hover states

Type: Nunito Sans headings, DM Sans body

Craft Your Space

Real-time cost tracking as you design.

Learning + Trade-off