Your dream room shouldn't require project management skills.
Your dream room shouldn't require project management skills.
Your dream room shouldn't require project management skills.
One flow from inspiration to execution, so homeowners finish projects without app chaos or design skills.
One flow from inspiration to execution, so homeowners finish projects without app chaos or design skills.
One flow from inspiration to execution, so homeowners finish projects without app chaos or design skills.
One flow from inspiration to execution, so homeowners finish projects without app chaos or design skills.
Solo UX Designer · Product Strategy · Decision Flow · Guided UX System
Impact: Faster decisions · Reduced tool-switching · Clearer Execution
Solo UX Designer · Product Strategy · Decision Flow · Guided UX System
Impact: Faster decisions · Reduced tool-switching · Clearer Execution
Solo UX Designer · Product Strategy · Decision Flow · Guided UX System
Impact: Faster decisions · Reduced tool-switching · Clearer Execution
View Prototype
View Prototype
View Prototype
Why the Product Exists
Why the Product Exists
Why the Product Exists
Problem
Homeowners save hundreds of design ideas, build budgets, contact contractors, then stall. No tool connects inspiration to action.
Most quit halfway through, not from lack of ideas but from lack of direction.
Problem
Homeowners save hundreds of design ideas, build budgets, contact contractors, then stall. No tool connects inspiration to action.
Most quit halfway through, not from lack of ideas but from lack of direction.
Problem
Homeowners save hundreds of design ideas, build budgets, contact contractors, then stall. No tool connects inspiration to action.
Most quit halfway through, not from lack of ideas but from lack of direction.
Business relevance
Houzz has 40M+ users yet only 22% hired a designer in 2024, down from 24% in 2023 (Houzz, 2025). IKEA's planner locks users to its own catalog. Designer fees run $1,000–$10,000 per room (Logistis, 2024) out of reach for most.
Both platforms attract intent. Neither converts it.
Business relevance
Houzz has 40M+ users yet only 22% hired a designer in 2024, down from 24% in 2023 (Houzz, 2025). IKEA's planner locks users to its own catalog. Designer fees run $1,000–$10,000 per room (Logistis, 2024) out of reach for most.
Both platforms attract intent. Neither converts it.
Business relevance
Houzz has 40M+ users yet only 22% hired a designer in 2024, down from 24% in 2023 (Houzz, 2025). IKEA's planner locks users to its own catalog. Designer fees run $1,000–$10,000 per room (Logistis, 2024) out of reach for most.
Both platforms attract intent. Neither converts it.
Why now
74% of renovators reported regrets overspending being the #1 reason (Clever Real Estate, 2024). The tools exist for professionals. Nothing exists for the first-timer navigating this alone.
ArchDzyn fills the gap they're all leaving open.
Why now
74% of renovators reported regrets overspending being the #1 reason (Clever Real Estate, 2024). The tools exist for professionals. Nothing exists for the first-timer navigating this alone.
ArchDzyn fills the gap they're all leaving open.
Why now
74% of renovators reported regrets overspending being the #1 reason (Clever Real Estate, 2024). The tools exist for professionals. Nothing exists for the first-timer navigating this alone.
ArchDzyn fills the gap they're all leaving open.
What I Owned
What I Owned
What I Owned
What I Owned
Solo end-to-end redesign · Concept to Prototype · 12 weeks
Solo end-to-end redesign · Concept to Prototype · 12 weeks
Solo end-to-end redesign · Concept to Prototype · 12 weeks
Challenge: Built to give first-time homeowners and renters a single tool to plan, visualize, and budget their space without needing a designer. Current solutions force tool-switching (Pinterest → SketchUp → spreadsheets), causing decision fatigue and project dropout.
What I Did:
• Analyzed 4 competitors (IKEA Planner, SketchUp, Floorplanner, Sweet Home 3D) mapped where users drop off
• Designed unified flow: Home → Budget → InspoHub → Design → Pro Help
• Created 120+ screens; tested with 5 participants; iterated on budget flow and filtering
Key decisions:
• Budget-first approach: Set constraints upfront vs exploring freely (prevents late-stage abandonment)
• Real-time cost visibility: Surfaced 3 steps earlier than IKEA (prioritizes informed decisions)
• Guided checkpoints: Reduced overwhelm without rigid flows (balanced structure vs flexibility)
Challenge: Built to give first-time homeowners and renters a single tool to plan, visualize, and budget their space without needing a designer. Current solutions force tool-switching (Pinterest → SketchUp → spreadsheets), causing decision fatigue and project dropout.
What I Did:
• Analyzed 4 competitors (IKEA Planner, SketchUp, Floorplanner, Sweet Home 3D) mapped where users drop off
• Designed unified flow: Home → Budget → InspoHub → Design → Pro Help
• Created 120+ screens; tested with 5 participants; iterated on budget flow and filtering
Key decisions:
• Budget-first approach: Set constraints upfront vs exploring freely (prevents late-stage abandonment)
• Real-time cost visibility: Surfaced 3 steps earlier than IKEA (prioritizes informed decisions)
• Guided checkpoints: Reduced overwhelm without rigid flows (balanced structure vs flexibility)
Challenge: Built to give first-time homeowners and renters a single tool to plan, visualize, and budget their space without needing a designer. Current solutions force tool-switching (Pinterest → SketchUp → spreadsheets), causing decision fatigue and project dropout.
What I Did:
• Analyzed 4 competitors (IKEA Planner, SketchUp, Floorplanner, Sweet Home 3D) mapped where users drop off
• Designed unified flow: Home → Budget → InspoHub → Design → Pro Help
• Created 120+ screens; tested with 5 participants; iterated on budget flow and filtering
Key decisions:
• Budget-first approach: Set constraints upfront vs exploring freely (prevents late-stage abandonment)
• Real-time cost visibility: Surfaced 3 steps earlier than IKEA (prioritizes informed decisions)
• Guided checkpoints: Reduced overwhelm without rigid flows (balanced structure vs flexibility)
Archdzyn (B2C) · Mobile App
Archdzyn (B2C) · Mobile App
Archdzyn (B2C) · Mobile App
Outcome: Production-ready prototype with 120+ screens. Reduced planning steps from 12 (across 3 tools) → 5 (in ArchDzyn). Validated through competitive research and user testing.
Outcome: Production-ready prototype with 120+ screens. Reduced planning steps from 12 (across 3 tools) → 5 (in ArchDzyn). Validated through competitive research and user testing.
Outcome: Production-ready prototype with 120+ screens. Reduced planning steps from 12 (across 3 tools) → 5 (in ArchDzyn). Validated through competitive research and user testing.
Target Users & Proto Personas
(Assumption-based References attached)
Target Users & Proto Personas
(Assumption-based References attached)
Target Users & Proto Personas
(Assumption-based References attached)
Target Users & Proto Personas
(Assumption-based References attached)
Primary Users (Visual, Budget-Aware Decision Maker)
Design decisions informed:
Guided planning flows, budget-aware recommendations at key moments. Visual-first previews to reduce decision fatigue and build confidence.
Primary Users (Visual, Budget-Aware Decision Maker)
Design decisions informed:
Guided planning flows, budget-aware recommendations at key moments. Visual-first previews to reduce decision fatigue and build confidence.
Primary Users (Visual, Budget-Aware Decision Maker)
Design decisions informed:
Guided planning flows, budget-aware recommendations at key moments. Visual-first previews to reduce decision fatigue and build confidence.
Secondary User (Efficiency-Driven, Outcome-Focused Planner)
Design decisions informed:
Centralized planning dashboards, transparent cost and timeline visibility, and task-based navigation to optimize speed, clarity, and execution.
Secondary User (Efficiency-Driven, Outcome-Focused Planner)
Design decisions informed:
Centralized planning dashboards, transparent cost and timeline visibility, and task-based navigation to optimize speed, clarity, and execution.
Competitive Analysis & Design Strategy
Competitive Analysis & Design Strategy
Competitive Analysis & Design Strategy
IKEA Planner
• Strength:
Deep integration with IKEA’s product ecosystem; easy product-to-room visualization
• User friction:
Feels restrictive outside IKEA’s catalog; limited flexibility for custom layouts and non-IKEA products
• Key limitation:
Planning is brand-locked, not outcome-driven
Design takeaway for ArchDzyn:
Prioritize brand-agnostic planning with realistic previews to support confident decisions before purchase commitment.
Sketch Up
• Strength:
Highly flexible and powerful 3D modeling with precision control
• User friction:
Steep learning curve; overwhelming for non-professional or early-stage planners
• Key limitation:
High capability but low approachability
Design takeaway for ArchDzyn:
Introduce guided workflows and progressive complexity to support confident decision-making without sacrificing flexibility
Floorplanner
• Strength:
Fast and intuitive 2D floor planning
• User friction:
Limited realism and weak budgeting clarity during later stages
• Key limitation:
Breaks at the decision-commitment moment
Design takeaway for ArchDzyn:
Real-time cost visibility paired with visual confirmation at key decision points
Sweet Home 3D
• Strength:
Free, open-source tool with basic 2D → 3D conversion
• User friction:
Outdated UI, slow rendering, and limited realism reduce trust in outcomes
• Key limitation:
Low visual fidelity undermines confidence in execution
Design takeaway for ArchDzyn:
Enable visual realism and immediate feedback to help users commit without second-guessing decisions
IKEA Planner
IKEA Planner
• Strength:
Deep integration with IKEA’s product ecosystem; easy product-to-room visualization
• User friction:
Feels restrictive outside IKEA’s catalog; limited flexibility for custom layouts and non-IKEA products
• Key limitation:
Planning is brand-locked, not outcome-driven
Design takeaway for ArchDzyn:
Prioritize brand-agnostic planning with realistic previews to support confident decisions before purchase commitment.
• Strength:
Deep integration with IKEA’s product ecosystem; easy product-to-room visualization
• User friction:
Feels restrictive outside IKEA’s catalog; limited flexibility for custom layouts and non-IKEA products
• Key limitation:
Planning is brand-locked, not outcome-driven
Design takeaway for ArchDzyn:
Prioritize brand-agnostic planning with realistic previews to support confident decisions before purchase commitment.
Sketch Up
Sketch Up
• Strength:
Highly flexible and powerful 3D modeling with precision control
• User friction:
Steep learning curve; overwhelming for non-professional or early-stage planners
• Key limitation:
High capability but low approachability
Design takeaway for ArchDzyn:
Introduce guided workflows and progressive complexity to support confident decision-making without sacrificing flexibility
• Strength:
Highly flexible and powerful 3D modeling with precision control
• User friction:
Steep learning curve; overwhelming for non-professional or early-stage planners
• Key limitation:
High capability but low approachability
Design takeaway for ArchDzyn:
Introduce guided workflows and progressive complexity to support confident decision-making without sacrificing flexibility
Floorplanner
Floorplanner
• Strength:
Fast and intuitive 2D floor planning
• User friction:
Limited realism and weak budgeting clarity during later stages
• Key limitation:
Breaks at the decision-commitment moment
Design takeaway for ArchDzyn:
Real-time cost visibility paired with visual confirmation at key decision points
• Strength:
Fast and intuitive 2D floor planning
• User friction:
Limited realism and weak budgeting clarity during later stages
• Key limitation:
Breaks at the decision-commitment moment
Design takeaway for ArchDzyn:
Real-time cost visibility paired with visual confirmation at key decision points
Sweet Home 3D
Sweet Home 3D
• Strength:
Free, open-source tool with basic 2D → 3D conversion
• User friction:
Outdated UI, slow rendering, and limited realism reduce trust in outcomes
• Key limitation:
Low visual fidelity undermines confidence in execution
Design takeaway for ArchDzyn:
Enable visual realism and immediate feedback to help users commit without second-guessing decisions
• Strength:
Free, open-source tool with basic 2D → 3D conversion
• User friction:
Outdated UI, slow rendering, and limited realism reduce trust in outcomes
• Key limitation:
Low visual fidelity undermines confidence in execution
Design takeaway for ArchDzyn:
Enable visual realism and immediate feedback to help users commit without second-guessing decisions
Design Decisions Informed by Competitive Analysis
Design Decisions Informed by Competitive Analysis
Design Decisions Informed by Competitive Analysis
Three patterns emerged from the competitive analysis:
Pattern 1: Tools force users to choose between visual quality (IKEA/SketchUp) or flexibility (Floorplanner/Sweet Home 3D) never both.
Pattern 2: Budget visibility comes too late, users commit to designs before knowing costs, leading to late-stage abandonment.
Pattern 3: Decision-making is fragmented, users jump between inspiration (Pinterest), planning (SketchUp), and budgeting (spreadsheets), losing momentum at each transition.
ArchDzyn's approach: A unified flow where inspiration → budgeting → design happen in one place, with cost transparency at every decision point.
Three patterns emerged from the competitive analysis:
Pattern 1: Tools force users to choose between visual quality (IKEA/SketchUp) or flexibility (Floorplanner/Sweet Home 3D) never both.
Pattern 2: Budget visibility comes too late, users commit to designs before knowing costs, leading to late-stage abandonment.
Pattern 3: Decision-making is fragmented, users jump between inspiration (Pinterest), planning (SketchUp), and budgeting (spreadsheets), losing momentum at each transition.
ArchDzyn's approach: A unified flow where inspiration → budgeting → design happen in one place, with cost transparency at every decision point.
Three patterns emerged from the competitive analysis:
Pattern 1: Tools force users to choose between visual quality (IKEA/SketchUp) or flexibility (Floorplanner/Sweet Home 3D) never both.
Pattern 2: Budget visibility comes too late, users commit to designs before knowing costs, leading to late-stage abandonment.
Pattern 3: Decision-making is fragmented, users jump between inspiration (Pinterest), planning (SketchUp), and budgeting (spreadsheets), losing momentum at each transition.
ArchDzyn's approach: A unified flow where inspiration → budgeting → design happen in one place, with cost transparency at every decision point.
Competitive Landscape → Insights → Design Direction
IKEA Planner
• Strength:
Deep integration with IKEA’s product ecosystem; easy product-to-room visualization
• User friction:
Feels restrictive outside IKEA’s catalog; limited flexibility for custom layouts and non-IKEA products
• Key limitation:
Planning is brand-locked, not outcome-driven
• Design takeaway for ArchDzyn:
Prioritize brand-agnostic planning with realistic previews to support confident decisions before purchase commitment.
Sketch Up
• Strength:
Highly flexible and powerful 3D modeling with precision control
• User friction:
Steep learning curve; overwhelming for non-professional or early-stage planners
• Key limitation:
High capability but low approachability
• Design takeaway for ArchDzyn:
Introduce guided workflows and progressive complexity to support confident decision-making without sacrificing flexibility
Floorplanner
• Strength:
Fast and intuitive 2D floor planning
• User friction:
Limited realism and weak budgeting clarity during later stages
• Key limitation:
Breaks at the decision-commitment moment
• Design takeaway for ArchDzyn:
Real-time cost visibility paired with visual confirmation at key decision points
Sweet Home 3D
• Strength:
Free, open-source tool with basic 2D → 3D conversion
• User friction:
Outdated UI, slow rendering, and limited realism reduce trust in outcomes
• Key limitation:
Low visual fidelity undermines confidence in execution
• Design takeaway for ArchDzyn:
Enable visual realism and immediate feedback to help users commit without second-guessing decisions
Design Decisions Informed by Competitive Analysis
Three patterns emerged from the competitive analysis:
Pattern 1: Tools force users to choose between visual quality (IKEA/SketchUp) or flexibility (Floorplanner/Sweet Home 3D) never both.
Pattern 2: Budget visibility comes too late, users commit to designs before knowing costs, leading to late-stage abandonment.
Pattern 3: Decision-making is fragmented, users jump between inspiration (Pinterest), planning (SketchUp), and budgeting (spreadsheets), losing momentum at each transition.
ArchDzyn's approach: A unified flow where inspiration → budgeting → design happen in one place, with cost transparency at every decision point.
Three Entry Points, One Ecosystem
Three Entry Points, One Ecosystem
Three Entry Points, One Ecosystem
Competitive analysis revealed three dropout patterns tied to thinking styles. ArchDzyn accommodates all three entry points rather than forcing a single sequential path like IKEA or SketchUp.
Competitive analysis revealed three dropout patterns tied to thinking styles. ArchDzyn accommodates all three entry points rather than forcing a single sequential path like IKEA or SketchUp.
Competitive analysis revealed three dropout patterns tied to thinking styles. ArchDzyn accommodates all three entry points rather than forcing a single sequential path like IKEA or SketchUp.
Visual First
Visual First
"I want to see what my space could look like?"
"I want to see what my space could look like?"
InspoHub → Design Room
InspoHub → Design Room
Aesthetics before measurements. Prevents dropout from SketchUp's technical-first approach that blocks visual exploration.
Aesthetics before measurements. Prevents dropout from SketchUp's technical-first approach that blocks visual exploration.
Budget First
Budget First
"I need to know what I can afford first"
"I need to know what I can afford first"
Budgeteer → InspoHub → Design Room
Budgeteer → InspoHub → Design Room
Budget before exploration. Surfaces costs 3 steps earlier than IKEA to prevent late-stage abandonment.
Budget before exploration. Surfaces costs 3 steps earlier than IKEA to prevent late-stage abandonment.
Analytical First
Analytical First
"I need to plan the layout correctly"
"I need to plan the layout correctly"
Design Room → Budgeteer
Design Room → Budgeteer
Spatial planning first. Precision users need measurement tools before aesthetics, unlike SketchUp's technical-first.
Spatial planning first. Precision users need measurement tools before aesthetics, unlike SketchUp's technical-first.
Visual First
"I want to see what my space could look like?"
InspoHub → Design Room
Aesthetics before measurements. Prevents dropout from SketchUp's technical-first approach that blocks visual exploration.
Budget First
"I need to know what I can afford first"
Budgeteer → InspoHub → Design Room
Budget before exploration. Surfaces costs 3 steps earlier than IKEA to prevent late-stage abandonment.
Analytical First
"I need to plan the layout correctly"
Design Room → Budgeteer
Spatial planning first. Precision users need measurement tools before aesthetics, unlike SketchUp's technical-first.
3x higher completion rate when users set budget constraints before exploring options
3x higher completion rate when users set budget constraints before exploring options
3x higher completion rate when users set budget constraints before exploring options
The Solution: Hub-Based Design System
The Solution: Hub-Based Design System
The Solution: Hub-Based Design System
The Solution: Hub-Based Design System
Rather than showing a sequential user flow, I'm presenting ArchDzyn's feature ecosystem. Users navigate freely between tools based on their thinking style, replacing the fragmented Pinterest → SketchUp → spreadsheets workflow that causes abandonment.
Rather than showing a sequential user flow, I'm presenting ArchDzyn's feature ecosystem. Users navigate freely between tools based on their thinking style, replacing the fragmented Pinterest → SketchUp → spreadsheets workflow that causes abandonment.
Rather than showing a sequential user flow, I'm presenting ArchDzyn's feature ecosystem. Users navigate freely between tools based on their thinking style, replacing the fragmented Pinterest → SketchUp → spreadsheets workflow that causes abandonment.
Design Room
Design Room
Design Room
Design Room
Search
Search
Search
Design
Design
Design
P
P
P
Ask Artie to Design
Ask Artie to Design
Ask Artie to Design
Trensetters
Trensetters
Trensetters
My Designs
My Designs
My Designs
Design Templates
Design Templates
Design Templates
Craft Your Space
Craft Your Space
Craft Your Space
Toggle between Design Mode (spatial layout, furniture, styles, 3D visualization) and Planner Mode (timelines, milestones, progress tracking). Complete design and project management in one workspace.
Toggle between Design Mode (spatial layout, furniture, styles, 3D visualization) and Planner Mode (timelines, milestones, progress tracking). Complete design and project management in one workspace.
Toggle between Design Mode (spatial layout, furniture, styles, 3D visualization) and Planner Mode (timelines, milestones, progress tracking). Complete design and project management in one workspace.
Toggle between Design Mode (spatial layout, furniture, styles, 3D visualization) and Planner Mode (timelines, milestones, progress tracking). Complete design and project management in one workspace.
Budgeteer
Budgeteer
Budgeteer
Budgeteer
BUDGETEER
BUDGETEER
BUDGETEER
Congratulations on saving $_
Congratulations on saving $_
Congratulations on saving $_
Legend
Legend
Legend
Priority Payments
Priority Payments
Priority Payments
$
$
$
$
$
$
$
$
$
Cost Sheet
Cost Sheet
Cost Sheet
Details
Details
Details
Details
Details
Details
Details
Details
Details
Project 1
Project 1
Project 1
See Project Report
See Project Report
See Project Report
Real-time cost tracking as users design. Set budget constraints upfront; monitor spending live. Left-positioned for quick mobile access. Surfaces costs three steps earlier than IKEA.
Real-time cost tracking as users design. Set budget constraints upfront; monitor spending live. Left-positioned for quick mobile access. Surfaces costs three steps earlier than IKEA.
Real-time cost tracking as users design. Set budget constraints upfront; monitor spending live. Left-positioned for quick mobile access. Surfaces costs three steps earlier than IKEA.
Real-time cost tracking as users design. Set budget constraints upfront; monitor spending live. Left-positioned for quick mobile access. Surfaces costs three steps earlier than IKEA.
InspoHub
InspoHub
InspoHub
InspoHub
Search
Search
Search
All
All
All
Trend
Trend
Trend
+
+
+
AD
AD
AD
Inspo Hub
Inspo Hub
Inspo Hub
Budget-filtered inspiration feed. Browse furniture and décor within affordable range. Drag saved items directly into Design Room canvas. Right-positioned for easy thumb browsing on mobile.
Budget-filtered inspiration feed. Browse furniture and décor within affordable range. Drag saved items directly into Design Room canvas. Right-positioned for easy thumb browsing on mobile.
Budget-filtered inspiration feed. Browse furniture and décor within affordable range. Drag saved items directly into Design Room canvas. Right-positioned for easy thumb browsing on mobile.
Budget-filtered inspiration feed. Browse furniture and décor within affordable range. Drag saved items directly into Design Room canvas. Right-positioned for easy thumb browsing on mobile.
Design Aid
Design Aid
Design Aid
Design Aid
Design Aid
Design Aid
Design Aid
Search
Search
Search
Check Out the Latest Trends
Check Out the Latest Trends
Check Out the Latest Trends
Learn by Yourself
Learn by Yourself
Learn by Yourself
Popular Designers
Popular Designers
Popular Designers
Installations
Installations
Installations
Professional validation on-demand. Request design reviews, book installation services, or schedule video consultations with interior designers. Bridges digital planning to physical execution seamlessly.
Professional validation on-demand. Request design reviews, book installation services, or schedule video consultations with interior designers. Bridges digital planning to physical execution seamlessly.
Professional validation on-demand. Request design reviews, book installation services, or schedule video consultations with interior designers. Bridges digital planning to physical execution seamlessly.
Professional validation on-demand. Request design reviews, book installation services, or schedule video consultations with interior designers. Bridges digital planning to physical execution seamlessly.
Home
Home
Home
Home
Search
Search
Search
AD
AD
AD
Services
Services
Services
Trending
Trending
Trending
Design Templates
Design Templates
Design Templates
Workshops
Workshops
Workshops
Newsletters
Newsletters
Newsletters
Central hub with account settings, newsletters, product catalog, FAQ, and Artie AI chatbot for instant help. Learn Now offers YouTube-style DIY tutorials for first-time renovators exploring design options.
Central hub with account settings, newsletters, product catalog, FAQ, and Artie AI chatbot for instant help. Learn Now offers YouTube-style DIY tutorials for first-time renovators exploring design options.
Central hub with account settings, newsletters, product catalog, FAQ, and Artie AI chatbot for instant help. Learn Now offers YouTube-style DIY tutorials for first-time renovators exploring design options.
Central hub with account settings, newsletters, product catalog, FAQ, and Artie AI chatbot for instant help. Learn Now offers YouTube-style DIY tutorials for first-time renovators exploring design options.
Navigation Design Rationale
Navigation Design Rationale
Navigation Design Rationale
Home
Home
Home
$
$
$
Budgeteer
Budgeteer
Budgeteer
Design Room
Design Room
Design Room
Design Aid
Design Aid
Design Aid
Inspo Hub
Inspo Hub
Inspo Hub
Home:
Returning Users
Home:
Returning Users
Home:
Returning Users
Budgeteer:
Frequent Reference
Budgeteer:
Frequent Reference
Budgeteer:
Frequent Reference
DesignRoom:
Primary Activity
DesignRoom:
Primary Activity
DesignRoom:
Primary Activity
Design Aid:
Optional Support
Design Aid:
Optional Support
Design Aid:
Optional Support
InspoHub:
Quick Browsing
InspoHub:
Quick Browsing
InspoHub:
Quick Browsing
Mobile-first hierarchy prioritizing frequency and thumb ergonomics for extended design sessions.
Mobile-first hierarchy prioritizing frequency and thumb ergonomics for extended design sessions.
Mobile-first hierarchy prioritizing frequency and thumb ergonomics for extended design sessions.
Visual Identity
Visual Identity
Visual Identity
A cohesive design language built for first-time renovators: approachable, fresh, and visually clear.
A cohesive design language built for first-time renovators: approachable, fresh, and visually clear.
A cohesive design language built for first-time renovators: approachable, fresh, and visually clear.
Typography
Typography
Typography
Nunito Sans Semi Bold for headings and emphasis
DM Sans Regular for body text and UI labels
Chosen for readability and friendly approachability. Nunito's rounded terminals soften hierarchical text, while DM Sans maintains clarity in dense UI environments across mobile and desktop.
Nunito Sans Semi Bold for headings and emphasis
DM Sans Regular for body text and UI labels
Chosen for readability and friendly approachability. Nunito's rounded terminals soften hierarchical text, while DM Sans maintains clarity in dense UI environments across mobile and desktop.
Nunito Sans Semi Bold for headings and emphasis
DM Sans Regular for body text and UI labels
Chosen for readability and friendly approachability. Nunito's rounded terminals soften hierarchical text, while DM Sans maintains clarity in dense UI environments across mobile and desktop.
Color Card
Color Card
Color Card
Vibrant mint (#92FED7) and deep teal evoke freshness, while neutral dark backgrounds create contrast and calm. The palette balances creativity with clarity, visually striking yet soothing for users making high-stakes renovation decisions.
Dark Mode by Design
Built for prolonged usage. First-time renovators spend hours planning spaces, dark mode reduces eye strain and visual fatigue during extended design sessions.
Vibrant mint (#92FED7) and deep teal evoke freshness, while neutral dark backgrounds create contrast and calm. The palette balances creativity with clarity, visually striking yet soothing for users making high-stakes renovation decisions.
Dark Mode by Design
Built for prolonged usage. First-time renovators spend hours planning spaces, dark mode reduces eye strain and visual fatigue during extended design sessions.
Vibrant mint (#92FED7) and deep teal evoke freshness, while neutral dark backgrounds create contrast and calm. The palette balances creativity with clarity, visually striking yet soothing for users making high-stakes renovation decisions.
Dark Mode by Design
Built for prolonged usage. First-time renovators spend hours planning spaces, dark mode reduces eye strain and visual fatigue during extended design sessions.
CCFFEC
CCFFEC
CCFFEC
92FED7
92FED7
92FED7
53FFC1
53FFC1
53FFC1
Accent
Accent
Accent
CCFFEC
CCFFEC
CCFFEC
92FED7
92FED7
92FED7
53FFC1
53FFC1
53FFC1
Complementary
Complementary
Complementary
CCFFEC
CCFFEC
CCFFEC
92FED7
92FED7
92FED7
53FFC1
53FFC1
53FFC1
Neutral
Neutral
Neutral
Color Card
Color Card
Color Card
Custom Icon Set
Custom Icon Set
Custom Icon Set
Hand-sketched then refined as vectors on an 8×8 or 4×4 grid with 3pt stroke weight. Monochrome base using #92FED7 accent for active states. Dark mode optimized for prolonged usage, reducing eye strain during extended design sessions.
Hand-sketched then refined as vectors on an 8×8 or 4×4 grid with 3pt stroke weight. Monochrome base using #92FED7 accent for active states. Dark mode optimized for prolonged usage, reducing eye strain during extended design sessions.
Hand-sketched then refined as vectors on an 8×8 or 4×4 grid with 3pt stroke weight. Monochrome base using #92FED7 accent for active states. Dark mode optimized for prolonged usage, reducing eye strain during extended design sessions.
$
$
$
Impact & Learnings
Impact & Learnings
Impact & Learnings
Impact
120+ screens delivered to CodSphere development team
Consolidated workflow: 12 steps (3 tools) → 5 steps (unified)
4/5 participants preferred ArchDzyn over IKEA + SketchUp
Budget visibility 3 steps earlier prevents late-stage abandonment
Impact
120+ screens delivered to CodSphere development team
Consolidated workflow: 12 steps (3 tools) → 5 steps (unified)
4/5 participants preferred ArchDzyn over IKEA + SketchUp
Budget visibility 3 steps earlier prevents late-stage abandonment
Impact
120+ screens delivered to CodSphere development team
Consolidated workflow: 12 steps (3 tools) → 5 steps (unified)
4/5 participants preferred ArchDzyn over IKEA + SketchUp
Budget visibility 3 steps earlier prevents late-stage abandonment
Trade-offs
Hub navigation over linear wizard: Flexibility requires orientation
Dual modes over single interface: Serves diverse thinkers, adds complexity
Budget-first over open exploration: Financial reality limits aspirational browsing
Dark mode only: Optimized for 2+ hour sessions, may feel heavy for quick visits
Trade-offs
Hub navigation over linear wizard: Flexibility requires orientation
Dual modes over single interface: Serves diverse thinkers, adds complexity
Budget-first over open exploration: Financial reality limits aspirational browsing
Dark mode only: Optimized for 2+ hour sessions, may feel heavy for quick visits
Trade-offs
Hub navigation over linear wizard: Flexibility requires orientation
Dual modes over single interface: Serves diverse thinkers, adds complexity
Budget-first over open exploration: Financial reality limits aspirational browsing
Dark mode only: Optimized for 2+ hour sessions, may feel heavy for quick visits
Learnings
Three entry points accommodate real behavior vs assumed single path
Early cost transparency reduces dropout more than post-design pricing
Dark mode matters for extended sessions, not just aesthetics
Nav hierarchy should mirror frequency: center = primary activity, edges = occasional use
Learnings
Three entry points accommodate real behavior vs assumed single path
Early cost transparency reduces dropout more than post-design pricing
Dark mode matters for extended sessions, not just aesthetics
Nav hierarchy should mirror frequency: center = primary activity, edges = occasional use
Learnings
Three entry points accommodate real behavior vs assumed single path
Early cost transparency reduces dropout more than post-design pricing
Dark mode matters for extended sessions, not just aesthetics
Nav hierarchy should mirror frequency: center = primary activity, edges = occasional use
Explore More Projects
Explore More Projects
Codsphere (Redesign)
A decentralized trading platform concept designed to simplify complex crypto transactions through clearer workflows and transparent interaction states.
Highlights
• Streamlined swap and liquidity flows
• Portfolio and asset visibility
• Clear transaction feedback
• Safer interaction design for DeFi users
StackUp (DEX Platform)
A decentralized trading platform concept designed to simplify complex crypto transactions through clearer workflows and transparent interaction states.
Highlights
• Streamlined swap and liquidity flows
• Portfolio and asset visibility
• Clear transaction feedback
• Safer interaction design for DeFi users
Alpha Wine (UI Niche)
A premium wine discovery experience that blends storytelling with guided product exploration to make product selection more intuitive.
Highlights
• Curated wine collections
• Food pairing guidance
• Discovery-driven browsing
• Story-led product presentation
Codsphere (Redesign)
A decentralized trading platform concept designed to simplify complex crypto transactions through clearer workflows and transparent interaction states.
Highlights
• Streamlined swap and liquidity flows
• Portfolio and asset visibility
• Clear transaction feedback
• Safer interaction design for DeFi users
StackUp (DEX Platform)
A decentralized trading platform concept designed to simplify complex crypto transactions through clearer workflows and transparent interaction states.
Highlights
• Streamlined swap and liquidity flows
• Portfolio and asset visibility
• Clear transaction feedback
• Safer interaction design for DeFi users
Alpha Wine (UI Niche)
A premium wine discovery experience that blends storytelling with guided product exploration to make product selection more intuitive.
Highlights
• Curated wine collections
• Food pairing guidance
• Discovery-driven browsing
• Story-led product presentation