I design for the moment users decide to stay or leave.
I design for the moment users decide to
stay or leave.
Vrishika Nagarajan
Product Designer · Conversion & Trust Systems · Designs in Figma, ships in code · 3 years of UX that moves metrics
Vrishika Nagarajan
Product Designer · Conversion & Trust Systems · Designs in Figma, ships in code · 3 years of UX that moves metrics
Trust Architecture
Trust Architecture
Conversion UX
Conversion UX
B2B SaaS
B2B SaaS
Design X Code
Design X Code
FEATURED WORK
SHIPPED CLIENT WORK
Restructuring Conversion Architecture at CodSphere
Restructuring Conversion Architecture at CodSphere
Restructuring Conversion Architecture at CodSphere
B2B SaaS • Trust Diagnosis • Conversion UX
B2B SaaS • Trust Diagnosis • Conversion UX
What Changed (3 Months Post Launch)
What Changed (3 Months Post Launch)
+188% session growth (329 → 950 sessions)
+170% user growth (122 → 330 users)
+108% returning users, people came back without being prompted
Organic Search emerged from zero, first time CodSphere was discoverable on Google
+188% session growth (329 → 950 sessions)
+170% user growth (122 → 330 users)
+108% returning users, people came back without being prompted
Organic Search emerged from zero, first time CodSphere was discoverable on Google
Site shifted from a credibility liability to a conversation opener in sales
118 inbound leads via website only no cold outreach or paid campaigns
(Nov 2024 → Feb 2025, internally tracked)
Prospects at client meetings and events complimented the site unprompted
Work that moved numbers. Not just pixels.
Work that moved numbers. Not just pixels.
Work that moved numbers. Not just pixels.
Each project started with a trust breakdown. Here's how I rebuilt the system.
Each project started with a trust breakdown. Here's how I rebuilt the system.
Each project started with a trust breakdown. Here's how I rebuilt the system.
Voltvera
Client Approved · In Development
Trust Architecture
B2C E-Commerce
Broken navigation, inconsistent data, zero purchase confidence. I rebuilt the complete e-commerce system, from IA to dev handoff, for an Indian eco-electronics brand competing against Amazon.
Highlights
Full purchase system redesigned, homepage through post-purchase confirmation
Every decision traced to a finding: competitive analysis against Amazon India, Atomberg, Livpure
15+ screens · 10+ edge cases · WCAG 2.1 AA audited · 24,000-word dev handoff
ArchDzyn
Concept
B2C Mobile
Interior Design
System Design
Renovators don't quit because they lack inspiration. They quit because nothing connects it to a decision. I designed one flow, three entry points, each mapped to a distinct user mental model.
Highlights
Three entry points, visual, budget, specification-first each mapped to a distinct decision-making pattern
Prototype walkthrough (n=5): 4 of 5 reached completion via structured flow vs 1 of 5 freeform
120+ screens, inspiration through contractor-ready specification
Alpha Wine
Concept
Editorial UX
Visual Identity
Discovery Design
Most wine discovery UIs lead with product. This one leads with story because a buyer who understands provenance before price commits at a different level. Typography and editorial pacing as the primary conversion mechanism.
Highlights
Visual identity, art direction, and discovery flow as a unified system
Editorial hierarchy designed to shift purchase intent before product comparison
Craft piece exploring how pacing and typography replace traditional CTA-driven conversion
Voltvera
Client Approved · In Development
Trust Architecture
B2C E-Commerce
Broken navigation, inconsistent data, zero purchase confidence. I rebuilt the complete e-commerce system, from IA to dev handoff, for an Indian eco-electronics brand competing against Amazon.
Highlights
Full purchase system redesigned, homepage through post-purchase confirmation
Every decision traced to a finding: competitive analysis against Amazon India, Atomberg, Livpure
15+ screens · 10+ edge cases · WCAG 2.1 AA audited · 24,000-word dev handoff
ArchDzyn
Concept
B2C Mobile
Interior Design
System Design
Renovators don't quit because they lack inspiration. They quit because nothing connects it to a decision. I designed one flow, three entry points, each mapped to a distinct user mental model.
Highlights
Three entry points, visual, budget, specification-first each mapped to a distinct decision-making pattern
Prototype walkthrough (n=5): 4 of 5 reached completion via structured flow vs 1 of 5 freeform
120+ screens, inspiration through contractor-ready specification
Alpha Wine
Concept
Editorial UX
Visual Identity
Discovery Design
Most wine discovery UIs lead with product. This one leads with story because a buyer who understands provenance before price commits at a different level. Typography and editorial pacing as the primary conversion mechanism.
Highlights
Visual identity, art direction, and discovery flow as a unified system
Editorial hierarchy designed to shift purchase intent before product comparison
Craft piece exploring how pacing and typography replace traditional CTA-driven conversion
Voltvera
Client Approved · In Development
Trust Architecture
B2C E-Commerce
Broken navigation, inconsistent data, zero purchase confidence. I rebuilt the complete e-commerce system, from IA to dev handoff, for an Indian eco-electronics brand competing against Amazon.
Highlights
Full purchase system redesigned, homepage through post-purchase confirmation
Every decision traced to a finding: competitive analysis against Amazon India, Atomberg, Livpure
15+ screens · 10+ edge cases · WCAG 2.1 AA audited · 24,000-word dev handoff
ArchDzyn
Concept
B2C Mobile
System Design
Renovators don't quit because they lack inspiration. They quit because nothing connects it to a decision. I designed one flow, three entry points, each mapped to a distinct user mental model.
Highlights
Three entry points, visual, budget, specification-first each mapped to a distinct decision-making pattern
Prototype walkthrough (n=5): 4 of 5 reached completion via structured flow vs 1 of 5 freeform
120+ screens, inspiration through contractor-ready specification
Alpha Wine
Concept
Editorial UX
Visual Identity
Most wine discovery UIs lead with product. This one leads with story because a buyer who understands provenance before price commits at a different level. Typography and editorial pacing as the primary conversion mechanism.
Highlights
Visual identity, art direction, and discovery flow as a unified system
Editorial hierarchy designed to shift purchase intent before product comparison
Craft piece exploring how pacing and typography replace traditional CTA-driven conversion
I don't redesign surfaces. I diagnose systems.
I don't redesign surfaces. I diagnose systems.
I don't redesign surfaces. I diagnose systems.
Every project starts with one question: where are users losing confidence, and why. Then I rebuild the system that fixes it.
Every project starts with one question: where are users losing confidence, and why. Then I rebuild the system that fixes it.
Every project starts with one question: where are users losing confidence, and why. Then I rebuild the system that fixes it.
01
Define Trust as KPI →
Read the data. Name the problem.
02
Audit the Gap →
Map where the system breaks confidence.
03
Rebuild the System →
Redesign for clarity, consistency, conviction.
01
Define Trust as KPI →
Read the data. Name the problem.
02
Audit the Gap →
Map where the system breaks confidence.
03
Rebuild the System →
Redesign for clarity, consistency, conviction.
01
Define Trust as KPI →
Read the data. Name the problem.
02
Audit the Gap →
Map where the system breaks confidence.
03
Rebuild the System →
Redesign for clarity, consistency, conviction.
